Gentle Mentalsis a grassroots initiative we created. And our mission is to shine a playful light on mental illness to soften its stigma.
Mental illness affects one in four people. But we don't really talk about it. And it's still considered a dark topic. We'd like to change that. What's dark is the stigma that disempowers people to get the help they need; people quietly suffering or worse—lives lost. We created these relatable animals with issues to lighten this heavy conversation. If we can smile and speak more openly about something that touches so many, we'd all be better for it.
THE PREMISE: Gentle Mentals is what you might get if Dr. Suess, Dr. Phil, and Charlie Harper wanted to have a love-child...but made a book instead. With a rhyming cast of animals with issues—Bipolar Bear, Schizo Shih Tzu, and Tourettes Turkey to name a few—it mixes dark humor with hyper-friendly minimalist design. The moral of the story is, don't judge because we ALL have issues. This parody of a child's board book is aimed at people of all ages. Whether you're affected personally by mental illness, or you love someone who's struggling, there's something here everyone can relate to. Available where books are sold.
Maybe we're crazy – but we believe that our mental goods brighten a dark topic and even have the potential to help save lives. And that's because we donate a percentage of proceeds back to the community to support mental health and suicide prevention organizations with every purchase. Get the goods, give some good, and help make a difference.
Spoken with Authority was founded by author and communications professor Christine Clapp. After years of struggling with public speaking, she finally turned pain into purpose, developing effective techniques to face her fear head on. She now dedicates her time to empowering others with the presentation skills they need to achieve their best.
+ Identity + Website design
Frederique Irwin founded Her Corner after realizing that access to other motivated and ambitious women business owners was lacking in her existing network. She decided to do something about it, and Her Corner was born. Her Corner enables women entrepreneurs to collaborate with others in order to grow their businesses, giving them the springboard they need to move forward.
+ Identity + Website Design
Human is a Tiny Movement project created to help promote women's equality. Unfortunately, the word "feminist" still carries some negative connotations, even though it aims to empower. Why wouldn’t we rebrand feminism to be inclusive? Human aims to do this.
IT'S ON US
The White House launched “It’s On Us” as a public awareness campaign to help prevent sexual assaults on campus. The campaign aims to fundamentally shift the way we think about sexual assault, by inspiring those who see it happening to do something to prevent it. These posters were created for colleges across the nation to promote that notion of personal responsibility during spring break.
ANIMATION FOR A CAUSE
We were asked to create a poster for Animation for a Cause, a studio of creatives who help non-profits bring awareness to their causes through the magic of animation. The theme was "One Animated Minute."
Daybreaker is a community, a social movement and a dance party which cultivates wellness, camaraderie, self-expression and mindfulness. We redesigned their website to showcase their bold and mischievous personality. A simple, friendly and intuitive interface was created so users could experience the most recent parties and featured events from different cities around the world.
RIGHT TO KNOW
Right to Know is a statewide network of advocates in Massachusetts declaring our fundamental right to know if our food contains ingredients derived from genetically modified organisms (GMOs). We joined forces with Right to Know to help them create some provocative work for their important cause.
Veritas Genetics is the first company in medical history to offer individuals the opportunity to easily and affordably unlock the secrets of their entire genome, accelerating the discovery of new, life-giving treatments and innovative ways to prevent disease. Veritas Genetics removes the barriers to genetic testing so everyone can make informed decisions that can lead to cancer prevention and early detection. Through storyboards, we designed the look and feel of this animation to help them explain their mission in a simple, compelling way.